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Connect-World Eastern-Europe First Issue 2002
The Internet and Telecoms: Helping to Turn the
Tide in Eastern-Europe
Outsourcing Software Projects
to Russia
From:
http://www.connect-world.com/past_issues/eastern_europe/2002/first_issue/Arcady_Khotin_OSPR_2002.asp
Version in PDF for print is here
By Arcady Khotin, Founder and President, Arcadia
Inc.
Russia has long been justly famous for the
high quality and technical expertise of its
human resources. Nevertheless, the image most
western managers have of the country, mostly
derived from Hollywood and bad press, make them
reluctant to entrust critical projects to Russian
companies. Russia's software industry has organized
itself to deal effectively with the real quality
problems and to improve their image abroad.
There are still pitfalls in software outsourcing,
but this article points out how to avoid them.
We know how difficult
it can be to part with our creation, our software
project, and turn it over to total strangers.
It is even harder when these strangers live
in far-away countries, about which all you know
comes from a few lines in their history books
and several Hollywood movies - none of which
speak well of my country.
So it is difficult for someone from my country
to take on a project from a company or a person
in the West, who just wants the project done
and who is unfamiliar with the business and
cultural issues associated with the foreign
outsourcing of software projects.
Forget your worries. This article provides
some simple guidelines to help you ensure your
project is completed on time and within budget,
in Russia. Before we begin, some background
about offshore software development in Russia
will help.
Russia now has a national software development
association, the National Software Development
Association, founded in 2001 with the mission
of creating a beneficial environment and conditions
for Russian software developers. It unites a
great many software companies throughout Russia
and is the best source for reference and finding
a partner. You can visit http://www.nsda.net
to learn more.
"Discuss technological issues first:
see if you are happy with the technical capacity
of your out-sourcing partner; discuss rates
only after you are convinced that your partner
can do the job."
Even before the founding of this national association
there were several local associations across
the country; the largest are Fort Ross in St.
Petersburg (www.fort-ross.ru) and SibAcademSoft
in Novosibirsk. Fort Ross Information Technology
Services is a consortium of all the largest,
most technically competent, information technology
companies in St. Petersburg. By joining forces
under the leadership and control of Fort Ross,
they can offer customers a synergistic and comprehensive
range of technologies and solutions.
The Fort Ross Information Technology Services
Consortium unites more than 1,500 highly qualified,
professional software engineers from 18 companies.
Many have advanced MS graduate-level degrees
in Computer Science and many have PhDs. These
engineers are the product of Russia's excellent
technical education system. In addition, Fort
Ross is affiliated with leading St. Petersburg
universities, giving it access to superb research,
technical capabilities and human resources.
"Not all Projects are good candidatures
for outsourcing."
SibAcademSoft is a non-profit partnership for
the promotion of information technology development.
Its founders include the Novosibirsk Regional
Administration, the Siberian Branch of the Russian
Academy of Sciences, Novosibirsk State University,
the Executive Team of the Scientific Techno-park
" Novosibirsk", SibIT, Sib Soft, SoftLab-NSK,
Alecta, Novosoft, Unipro, and Data East. It
is estimated that its commercial software company
members combined have between 1,050 and 1,550
employees.
The year 2001 was spent actively spreading
the word about Russian programming abilities
in Western countries; we organized many meetings,
conferences and trade shows worldwide. What
we learnt during these conferences was very
disappointing to all of us. Although Western
companies know and value our developers' skills,
Russia is regarded as an unsafe and unreliable
country to deal with. Everything that Western
people know about us comes from TV news, newspapers
and movies and the picture they convey is mostly
unfavourable.
Realizing this, we in Russia began working
in earnest to improve the image of our country
and its IT sector. We are now working closely
with a number of our successful ex-patriots
in America and other countries and are participating
in the Russian Digital Alliance (http://www.russiada.org/)
as part of our effort to change our image. We
have put much effort into uniting many software
houses to work on westernising our development
and management style. The programme includes
getting our companies certified for compliance
with ISO and CMM standards. The results have
been very promising, Our efforts have already
been noticed by Western IT society, including
the American Chamber of Commerce (see "Offshore
software development in Russia" at http://www.amcham.ru/)
and the Swedish trade council.
(http://www.itstpetersburg.ru/english/introduction.html).
We are working hard on all fronts trying to
learn more about Western methods of running
software businesses, and about our customers'
businesses and their expectations. We hope to
make Russia's IT sector look better in the eyes
of our Western colleagues.
When considering an offshore software projects
with Russia it would help to keep the following
suggestions in mind:
- Know what you want done and make sure it
is worthwhile to outsource. Not all projects
are good candidates for outsourcing. Compare
the amount of work your outsourcing partner
needs to get up to speed on your project and
your schedule. Russian programmers are bright
and are very good when it comes to software
- no matter how complicated - for almost any
language or platform. Nevertheless, when it
comes to business applications it may be that
the time needed to learn your business processes
and rules might take more time for our people
than for yours.
"Do not burn your fingers. Start
by learning about the technological capacity
of your outsourcing partner. Make sure the
company you plan to deal with is at least
as advanced as yours. Ask to see samples of
code they have produced and technical documentation
describing the development process they use.
Make sure that you are happy with their English
or have someone on your staff who is fluent
in Russian."
- Do your homework to locate a suitable outsourcing
partner. Use software associations and consortiums
to get references to suitable companies. Do
not overestimate what low hourly rates really
mean to you.
- Visit the web sites mentioned above to
learn about our current situation. Speak to
our leaders and take a part in our IT events
in your country or in Russia. Meet with our
companies and see for yourself what is going
on. The time spent will help you select a
truly suitable partner. Sending RFQs to multiple
offshore development companies and then selecting
the lowest price does not work in many cases.
- Do not overestimate the face value of customer
references or the resumes of the outsourcing
company developers and managers. It is a fact
of the outsourcing industry that not many
customers are willing to admit that all, or
significant part of, their software has been
developed outside their company. This is especially
true when it comes to Russia - thanks to the
bad image we still have in Western countries.
The same is true for the résumés
- you may never have heard of our local companies,
but many developers who work with them are
of the highest calibre - the cream of the
crop.
- Discuss technological issues first; see
if you are happy with the technical capacity
of your outsourcing partner; discuss rates
only after you are convinced that your partner
can do the job.
- Do not burn your fingers. Start by learning
about the technological capacity of your outsourcing
partner. Make sure the company you plan to
deal with is at least as advanced as yours.
Ask to see samples of code they have produced
and technical documentation describing the
development processes they use. Make sure
that you are happy with their English or have
someone on your staffs that is fluent in Russian.
- Start with a small one or two-man/ Month
pilot, test the water. Be prudent. Select
a small project to start with and see how
it goes. Your partner's turnaround speed,
English, software development skills, project
management and business skills will soon become
apparent during the course of this project
- all at comparatively low risk to your company.
- Be prepared, initially, for the extra overheads
associated with project management time, phone
calls and Internet traffic required to coordinate
the first few projects together. Sending a
project abroad is not a simple task. You cannot
just send it, forget about it and expect it
to be finished, without coordination and communi-
-cation, on time. No, your company will have
to assign one of its own project managers,
with good technical expertise and management
skills, to the job. This person must be prepared
to be snowed under with e-mails from the outsourcing
partner and with questions - often apparently
simple and obvious - that result from cultural
misunderstandings and differing interpretations
of the facts.
- Pay attention to time zone differences
and use them to your advantage. If you are
a significant distance from your outsourcing
partner make sure you are using the time zone
difference to your advantage. Analyze the
work they send today and forward your requests
and comments by the end of your workday. That
way, your partner can get to work on your
requests when he arrives at work in the morning
and you can expect to see some results when
you arrive at your desk the following day.
- Make sure you know when your project is
ready and know how to close it. Perfectionism
is not the best way to deal with outsourced
projects. Both sides must have a clear understanding
of the project's scope and know when to call
it quits and consider the project "done".
Small formalities, such as " acts of
acceptance" phase or milestone sign-offs
- after every phase of the project can help
both parties.
- Be aware that software support during implementation
can be quite difficult if you or your staffs
are not familiar enough with the project to
provide high-level support. Fixing bugs at
a distance based on reports of distant end
users is very difficult.
We can tell many horror stories about the support
and bug fixing problems our companies have had,
and still have, with companies that neglected
to pay proper attention to this phase of the
software project life cycle. Make sure that
your developers always design the software with
comprehensive debugging tools and adequate log
generators to give your development team meaningful
debug info.
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