Human Centered Design & Usability eXperience

Why spend time & money on human centered design (HCD)?

easy to understand
convenient for it's users (no needless efforts)
preventing users from making mistakes
making the users feel good: pleased by design, satisfied by result and not annoyed by misunderstanding, waiting, multiple odd messages, etc.

For your business, good user experience and usability of software

increases work-efficiency of the employees using the application
makes the application more attractive for your customers
makes both feel more satisfied.

Thus, good UX allows you to achieve your business goals & targets faster and with greater possibility.

Why spending time & money on user analysis and usability testing is needed?

People are very different. That is why applications created by/for one group of people (with good reasoning in mind but without user analysis and usability testing) may appear to have poor usability/UX for another group of people.
In that case, after the application is done, you will need to spend additional unpredictable budgets on changing features and interfaces which appeared to be inconvenient to his customers/employees. In many cases that means lost customers and/or wasted worktime of employees.

analyse the target audience: it's goals, aims, behaviours and habits
create prototypes based on this analysis
test it on real users and see how they interact with the prototype
return to step one to make next iteration of the product.

Why would you prefer to spend some time & money on UX design at Arcadia?

Human centered design gives best results when it is integrated into software development process. In this case user experience design starts before development and continues through all stages of the project. In this case you can get best for least.

To ensure quality of user experience design in software projects, a number of Arcadia's specialists have passed CUP (Certified Usability Professional) certification. They know best practices and most effective ways, procedures and methods of usability improvement along with vast experience of using these methods in software development. These specialists not only use these skills in every-day work but also share their knowledge and experience with other Arcadians.

Human Centered Design & Usability eXperience

Contact us